As a salon owner there is a multitude of challenges you face on the day-to-day — keeping clients happy, maintaining a high staff morale, ensuring inventory is stocked... the list never seems to end. However, arguably one of the most challenging aspects of running any successful business is coming up with fresh ways to attract new clients.
Salons are everywhere if you’re planning to open one, it’s important to understand how you can differentiate yourself and attract clients. Following quick ways should be adopted by every salon and spa owner.
Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique.
With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter, and Instagram in a way that customers will enjoy and that will benefit your business.
Have a few stellar testimonials from satisfied clients displayed in your salon. Print it, frame it, and display it visible to clients. This will clear all doubts and queries of fore coming clients and will build more trust in the salon.
Train your staff to re-book clients for their next session. Teach your front desk what services to cross-sell and up-sell. Our staff should deal with each client with a smile on their face. This promotes customer loyalty and a friendly environment in a salon. Create a new, catchy hairstyle that clients will love.
Special events, holiday parties, and family reunions are just some of the reasons consumers need salon and spa services. Promotions during this crucial fourth quarter period drive the herd of heavy spenders your way. Promotions can be of several types i.e.
To Measure your client performance every client should make a checklist or keep a track record of each and every client. So that every client will get personal attention and care that he/she deserves. This will also inform salon owners about Total service sales (i.e. everything except retail sales).