5 Simple Steps to Retain Your Salon and Spa Clients

5 Simple Steps to Retain Your Salon and Spa Clients

13-04-2020 04:24 PM

5 Simple Steps to Retain Your Salon and Spa Clients

Improve Client Retention in 5 Simple Steps

Want to know how you can make your salon & spa client come back?

Persuade your clients back again is one of the key factors that drive the success of your business. No matter what schemes you are offering to your clients in your salon or how valuable your prices are, the suitable and ethical vibes are more necessitous by the reason of you may call for creating a warm and welcoming environment while providing a sense of exclusivity that your clients can’t resist.

Successfully carry out the balance and you will start to reap the rewards very soon as your clients bring in themselves to your salon for more and coming back more regularly visit after the visit for furthermore.

Here I am giving you the 5 simple steps to become better than before and improve your client retention without doing much effort...so let’s just have a look on that....

now Who You Are

Consider who you are and what is more valuable to you, this is the first step to keeping your clients curious. Whether you are a high-end beauty salon that offers premium services or a laid-back barber boutique with the delicate vibes, the crucial point is that you must breathe and feel your place and should also make it lively for your clients so that they can feel a sense of attachment at your salon. Knowing who you are will help you to determine the type and quality of the service provided. Moreover, according to your mission and vision, you can take the necessary steps and make your clients feel valued. This will help you in client retention and will also help in attracting new clients.

Know Who Your Clients Are

It is extremely important for your salon to have a firm idea of exactly who your clients are so that you can make sure that you’re delivering the desired piece of information. For effective marketing, you must have a strong database of your prospective clients which may include their names, phone numbers or their emails also. Having these details will make it possible for you to send personalized emails and SMS campaigns that will resonate with your audience. Along with the existing clients, you can also attract new clients using the SMS and Email marketing tools. Moreover, if you use salon software, then these tools are provided along with it. Send promotional messages to your clients whenever there is a sale, offer, deals, festive off, etc. This will help you in retaining your salon and spa clients.

Know How Your Clients Feel

To build a genuinely purposeful relation, you need to perceive your client’s aspects of worldview. Take the time to interact with them and really listen what they have to say about their life experiences, their deepest fears and joys. This will help you to break the lock of their hesitation and allow you to associate with them more after each visit at your salon and will enable you to tailor your offering to honestly fulfill their wishes. While offering the services, you can make efforts to start a conversation. During this conversation get to know the client, ask them how was their day and their likes and dislikes. Even though these small talks may seem vague or unnecessary, this will surely help them open up to you and you will know what you can to keep them or make them your loyal and recurring customer. Using your salon software, if you have suggestions for them, send them messages regarding the same so that they can avail these services.

Be Inclusive

Now that you’re equipped with the dynamic combination of client knowledge and self-awareness, you can tweak the way you work to design a genuine and authentic atmosphere at your salon. Start working on those finishing touches that you know your client will going to love. It could be as simple as offering them their favorite brand of coffee as they get settled in the easy chair. How the business treats its clients says a lot about them. Hence, you can store such minute information about the client in the salon software and in their next visit offer them what they like. This is an effective tip to retain the spa and salon clients.

Be Exclusive

Once your clients feel perfectly at serenity, they will find your charisma overwhelming, especially when it comes to exclusive offers made to them by your salon. Make sure they feel special while they are accessing membership program which provides their favorite services at feasible ongoing prices. It will make them feel good and be coming back to you for more which will boost your value in the market. Along with this do not forget to take their feedback, you can take their reviews on salon software and ask them about the things that need improvement and the things that are already good.

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Easy salon software is web-based software solution custom-made for salons, spas and nail art studios. Trusted by 400+ beauty industry tycoons in 7 countries and 150+ cities in India. Easy salon software is developed over the period of 3 years which makes it perfect for any scale of business. It gives you easy & quick billing, alerts for low stock inventory, automatically calculates commissions of service providers, lets you send bulk SMS to all your client in just a few clicks.