Quick Points to Increase Retail Sales at Your Salon and Spa

Are you looking to increase sales of your salon & spa?

Are you craving for selling more retail? If yes, then preparing a sales-focused front desk team will be a great idea for you. Your front office team is the most important part of your salon business because this team sets the tone for your visitor experience, carries your business ahead throughout the day, and has a colossal impact on productivity.

In fact, they are the last persons who associate with your clients while they are walking out the door of your salon. When your clients process the transaction, the role of your front desk team becomes critical.

So here we have the most effective ways to turn your front desk into a powerful retail sales-force.

Create a Training Plan

Qualify your front desk staff to express confidently about your retail offering to the prospective clients by providing complete training regularly. Also, energize your team in such a way that they feel passionately about the benefits of each product and be smart to sell its value. Of course, your styling experts are there to provide consultation to your clients, but your front desk team should also be capable of handling clients' queries and making appropriate recommendations. They must be friendly and easy to talk to so that they can get along well with the clients.

Equip Your Team with a Script

Here you can hand over your team with a loose script. Actually, it’s a powerful way to ensure that every time your client visits your salon & spa must enjoy a uniform experience and also an energetic way to maximize retail transactions at every opportunity. Your front office team must have a natural conversation flow and they need to bring out their own personality at the time of interaction with your client. Also, you can guide some key points to your team to hit with each and every client.

Harness Client Histories

Ask your team to view past retail purchases while checking out a client and ask them to take feedback on the product or repurchase. This will help you to know whether your client is satisfied with your salon product or not and it gives you a second chance to recommend something different instead of losing that client’s retail revenue altogether. And if they did like it, a gentle reminder to stock up while they are in the salon & spa could avoid them spending those retail dollars online if they run out in between visits.

Motivate By Setting Goals

You can motivate your front desk team by setting their specific, measurable goals as individuals or maybe as a team. Take regular updates to see how individual members are performing and drill down in your reports. Operate this data in your salon & spa to monitor the progress of your team on an ongoing basis and provide guidance as well or tweak your retail strategy if it feels required. If you are setting goals, then make sure you set exciting rewards so that your employees work hard to achieve them. It will also act as a factor of motivation for them.

Provide Incentives

When it comes to encouraging a shift in the behavior of your salon spa staff, positive reinforcement is the key. Once your team hit their targets being given by you, be sure to reward their contribution. You can do this by running regular competitions between them such as retailer of the month or best front desk officer of the year by setting certain rewards for them. You may even choose to grant a retail bonus component to their reward structure. This will also encourage other employees to work hard.

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