Small business not only lacks funds but also lacks expertise experience. Compared to big players small salon owners should always learn about the retailing method of premium brands. However, it is never too late to start learning new experiences & recall and gain more customers. Here are some key features for retaining more customer base.
1. Setup Customer Engagement Programmes
Retaining customer base is one of the sole Moto of every salon. For client retention, premium brands use several techniques such as sending timely appointment reminders, offers, and new service announcements. Personalized messages on their birthdays or special days etc these gestures increase more customer loyalty towards your brand.
2. Collect Customer Feedback
Knowing customer opinion after sale service is really important for salon owners for customer satisfaction. A positive or negative feedback gives us a reality check of our business. We should make ensure that feedback giving process should not be a lengthy or time-consuming process it should not consume more time of customers. A specific action should be taken for all reviews given by the customers for their well being.
3. Run Targeted Promotions
Promotional offers should be introduced timely for every customer like discounted prices on expensive services or offering combined pack deal of salon services at a very reasonable price etc. These kinds of packages help in marketing business of the company.
4. Monitor Stock Usage
Using easy salon software helps in keeping a check on inventory levels of salon products & also helps in calculating inventory cost per service according to latest GST calculations. It also clarifies the basic growth of your business & helps in savages of both time & money too.
5. Streamline Performance Review Process
Proper and regular review process significantly enhances employee performance and motivation. Calculating revenues, staff attendance, monitoring employee’s performances & inventory levels helps in dealing with basic audit of your company